Monday, July 20, 2020

Alkemy S.p.A.: Vittorio Massone’s role as Executive Director of the company

Committed to supporting the processes of digital transformation, Vittorio Massone in an expert professional who managed many complex operations during his career. The last professional challenge he has undertaken is the recent appointment as Executive Director and Vice President of the Italian digital agency Alkemy S.p.A.

Vittorio Massone

Business model evolution: Vittorio Massone's role in Alkemy S.p.A.

Vittorio Massone has been appointed Executive Director and Vice President of Alkemy S.p.A.: in February 2020, indeed, the company's Board of Directors has co-opted him to replace the resigned Matteo de Brabant. With the favourable opinion of the Board of Statutory Auditors, the expert manager has been given also specific powers for business and corporate development, in addition to his appointment as Executive Director and Vice President. As a professional with an extensive experience in the development of digital strategies - he managed, indeed, the business model transformation of many important companies both in Italy and abroad - Vittorio Massone is supporting Alkemy S.p.A.'s activities with top-level clients in the field of digital innovation. Thanks to his specific mandates, he is helping the company in properly addressing its transition to the Mercato Telematico Azionario (MTA) - STAR Segment of Borsa Italiana. Previously on the AIM Italia (MI: ALK), the company has undergone a process of industrialization that led to the reorganization of the corporate structure into four business units: "Consulting & Performance", "Brand Experience", "Tech", "Data & Analytics". In addition to his new appointment, Vittorio Massone's current activities include the improvement of "digital native" companies - for which he is in charge of helping the growth and development - and the support of the transformation processes of those companies that have a more traditional approach.

Vittorio Massone's professional life in Italy and abroad

Vittorio Massone's career includes many top management roles he held in more than 25 years of experience: management, strategic consultancy, and igital innovation are among his fields of specialisation, and team "diversity" is at the heart of his managerial vision. The academic background of Alkemy S.p.A.'s Executive Director consists of a Degree in Economics with full marks, which he obtained at the Sapienza University of Rome in 1989, and a Master in Business Administration from the Bocconi University of Milan in 1992. The beginning of his professional life was in 1989, when he joined Klopman Textile Industry (Burlington Group) as a Business Analyst. Four years later he became an Associate at the management consulting firm Value Partners. In 1994 he undertook a new professional challenge by moving to Bain & Company: during many years, he was appointed to various roles of increasing responsibility, such as Manager since 1995, Partner since 1999, and then Director since 2004. This progression led Vittorio Massone to gain deep experience and become a key figure in the fields of digital, telecommunications, industrial services, government, media/entertainment, and automotive. At the same time, he was involved in particularly complex operations: in 1999 he successfully managed the acquisition of Virgilio/Matrix, while, in the periods 1997-2001 and 2002-2008, the turnarounds of Seat Pagine Gialle and Poste Italiane. In 2010 Vittorio Massone continued his career in South Africa: he became Managing Partner of Bain & Company Africa, relaunched the company's operations, and created a team of 200 people skilled in the digital sector. In South Africa he brought as well his innovative managerial vision based on team "diversity". In addition to his current activities, he is a Member of the Premier Leadership Organization of CEOs (YPO), with approximately 28,000 members.

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